BRITT EAST
WORK EXPERIENCE & PORTFOLIO
BRITT EAST
WORK EXPERIENCE & PORTFOLIO
Digital Marketing, Sales, and Technology Executive
Digital marketing, sales, and technology executive with 25+ years of designing, implementing, managing, and transforming a wide variety of systems that delight customers, drive revenue, and reduce costs by aligning technology solutions to business goals. Dynamic, hands-on leader with large breadth of experience in multiple business sectors.
Deep understanding in the planning, implementation, management, and transformation of all digital tools that form the central nervous system of every company, in a way that drives efficiency, scale, and leverage. Strong ability to build relationships and facilitate discussions with internal stakeholders in a way that successfully fosters collaboration, while exchanging and extracting the requisite information to make smart choices and protect the core business. The CIO must also manage a portfolio of complex projects that results in a cohesive flywheel of product development and sales to reduce complexity, while increasing speed and agility among the staff and a wide array of customer types.
SKILLS
Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Digital Asset Management (DAM), Product Lifecycle Management (PLM), Product Information Management (PIM), Configure, Price, Quote (CPQ), Content Management Systems (CMS), E-commerce Platforms, Rep Portals, Analytics and Data Visualization, User Interface (UI), User Experience (UX), Customer Experience (CX), and Solutions Delivery
WORK EXPERIENCE
April 2016Â - Present
DIRECTOR OF IT AND DIGITAL SOLUTIONS,
GREENHECK GROUP
Plan, launch, and optimize a wide variety of complex, large-scale e-commerce and content marketing websites, sales rep portals, and all associated digital tools for the entire enterprise (both internal and external facing). Create and drive the e-commerce and digital marketing road map from the business analyst, technology, developer, business process improvement (BPI), project management, and solutions delivery perspective. Lead a team of 12, across the U.S. and India, and manage strategic relationships with key vendors and partners.
​
Select portfolio of e-commerce and content marketing websites:
greenheckgroup.com | greenheck.com | shop.greenheck.com | accurex.com | airolite.com | valentair.com | innoventair.com
July 2011 - April 2016
DIRECTOR OF IT AND E-COMMERCE, ZONES
Served as general manager for the e-commerce department of Zones, with over 300k marketplace products online -- representing multiple top technology brands and $550M annual e-commerce revenue. Planned, launched, and optimized a large-scale e-commerce and content marketing website, multiple client purchasing portals and custom catalogs, as well as all associated reporting functions. Included design and development direction, business analysis, project management, solutions delivery, transformation, and analysis. Created and drove e-commerce and digital marketing budget. Led a team of 15, across the U.S. and India.
June 2009 - July 2011
DIRECTOR OF IT & E-COMMERCE,
THE 5TH AVENUE THEATRE
Led development, implementation, operation, monitoring, and evaluation of all digital marketing and e-commerce initiatives, campaigns, and assets in a PCI-compliant environment of 25+ servers and 200 users, with an annual operating budget of $24M. Created and drove $2M e-commerce budget. Led planning and architecting of new systems, developing IT policies and procedures, hardware and software procurement, and maintaining technology systems to the highest level of operational efficiency. Led a team of 7.
Certifications
Professional certificates I have earned in the last year.
+
_edited_edited.png){kind=small}
+
+
+
+
