BRITT EAST
WORK EXPERIENCE & PORTFOLIO
BRITT EAST
WORK EXPERIENCE & PORTFOLIO
PORTFOLIO
FEATURED SEM CAMPAIGNS
GREENHECK: BRAND NAME AND CORPORATE IDENTITY
Associated search terms: "greenheck," "green heck," "greenheck fans," "greenheck com," etc.
Goal: prevent competitors from stealing site visits by prospective customers by ensuring Greenheck maintains prime positioning on select search queries for strategically important product categories.
ACCUREX: BRAND NAME AND CORPORATE IDENTITY
Associated search terms: "accurex," "accurex kitchens," "accurex kvp," etc.
Goal: prevent competitors from stealing site visits by prospective customers by ensuring Accurex maintains prime positioning on select search queries for strategically important product categories.
GREENHECK: UNBRANDED SHOPPING - CEILING EXHAUST FANS
Associated search terms: "ceiling exhaust fans," "ceiling exhaust fan," etc.
Goal: rank in the top spot for this competitive product category with results displaying product images and pricing to allow prospective customers to easily transact online.
OTHER SEM CAMPAIGNS
GREENHECK: UNBRANDED SHOPPING - PRV UPBLAST EXHAUST FANS
Associated search terms: "prv upblast exhaust fans," "prv upblast exhaust fan," etc.
Goal: rank in the top spot for this competitive product category with results displaying product images and pricing to allow prospective customers to easily transact online.
GREENHECK: UNBRANDED SHOPPING - PRV DOWNBLAST EXHAUST FANS
Associated search terms: "prv downblast exhaust fans," "prv downblast exhaust fan," etc.
Goal: rank in the top spot for this competitive product category with results displaying product images and pricing to allow prospective customers to easily transact online.
GREENHECK: UNBRANDED SHOPPING - SIDEWALL EXHAUST FANS
Associated search terms: "sidewall exhaust fans," "sidewall exhaust fan," etc.
Goal: rank in the top spot for this competitive product category with results displaying product images and pricing to allow prospective customers to easily transact online.
ACCUREX: UNBRANDED PRODUCT CATEGORY -- FIRE READY HOOD
Associated search terms: "fire ready hoods," "fire ready hood," etc.
Goal: rank in the top spot for this competitive product category with results displaying product information to entire prospective customers to click through to the website to learn more.