NEW WEBSITE: GREENHECK CHINA

Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

User Experience (UX) Management: created all customer personas, customer journey maps, and sitemaps to drive stakeholder awareness and understanding of how Greenheck customers, sales staff, and project influencers in China would effectively utilize this new site.

Web Content Management: managed the content creation process with key stakeholders for all web copy, images, and PDF downloads.

Project Accountability: reported regularly to the steering committee that drove alignment with Greenheck's business units, senior leaders, and the third party network of independent sales reps to adopt this major change in selling motion.

People Management: led a team of one web designer and one web developer that configured, optimized, and extended the CMS for this site.

Web Analytics: created the account in Google Analytics and Google Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

Staff Training: created all CMS documentation and led all content manager trainings and continuing ed. review sessions.

Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.