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RE-DESIGN/RE-WRITE:
ACCUREX CORPORATE WEBSITE

accurex.com

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Full-scale re-design and re-write of the corporate website for Accurex, a trademark in Greenheck Group that designs, engineers, and sells ventilation products and systems for commercial kitchens. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

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  • Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

  • Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

  • User Experience (UX) Management: created all customer personas and customer journey maps to drive stakeholder awareness and understanding of the significant changes and expansion to the sitemap.

  • Web Content Management: managed the content creation process with key stakeholders for all web copy, images, videos, interactive elements, and PDF downloads.

  • Agency Management: selected and owned the relationship with the third party creative agency that led all creative direction for the site.

  • Project Accountability: reported regularly to the steering committee that drove alignment with Accurex's business units, senior leaders, and internal sales reps to adopt this new version of the corporate website.

  • People Management: led a team of two web designers and two web developers that configured, optimized, and extended the CMS for this site.

  • Staff Training: created all CMS documentation and led all content manager trainings and continuing ed. review sessions.

  • Web Analytics: created the account in Google Analytics and Google Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

  • Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

  • Digital Marketing & Communications: managed the CPC display ads, email marketing, social media marketing.

  • Search Engine Optimization (SEO): created the associated properties in Google Search Console, Bing Webmaster Tools (organic search results), as well as Google Ads and Microsoft Advertising (paid search engine marketing).

  • Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.

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  • Content Management System (CMS): Progress Sitefinity

  • Site Search: Progress Sitefinity

  • Landing Pages: Unbounce

  • Customer Relationship Management (CRM): Microsoft Dynamics

  • Customer Success Platform: Gainsight

  • Sales Execution Platform: ZoomInfo

  • Customer Data Platform (CDP): Twilio Segment

  • Marketing Automation: HubSpot

  • Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

  • Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

  • Email Marketing: Constant Contact

  • Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

  • Advertising: Google Campaign Manager 360, Google Display & Video 360, Atlas

  • Tagging and Link Building: Google Tag Manager

  • User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

  • Site Accessibility: Siteimprove

  • Analytics: Google Analytics (GA4), CallRail, TSQL

  • Data Visualization: Power BI

  • Web Development: HTML, CSS, JavaScript, jQuery, .NET

  • Collaboration Tools: Teams, Confluence, Trello, DropBox, Skype

  • Task Management: Azure DevOps, JIRA

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