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RE-DESIGN/RE-WRITE: AIROLITE CORPORATE WEBSITE

airolite.com


Full-scale re-design and re-write of the corporate website for Airolite, a trademark in Greenheck Group that helps architects enhance the appearance and performance of U.S. buildings. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

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  • Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

  • Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

  • User Experience (UX) Management: created all customer personas and customer journey maps to drive stakeholder awareness and understanding of the significant changes and expansion to the sitemap.

  • Web Content Management: managed the content creation process with key stakeholders for all web copy, images, and PDF downloads.

  • Project Accountability: reported regularly to the steering committee that drove alignment with Airolite's business units, senior leaders, and the third party network of independent sales reps to adopt this major change in selling motion.

  • People Management: led a team of two web designers and five web developers that selected, integrated, and configured the first-ever CMS for Airolite, as well as the web API to ship data to and from the PIM and DAM solutions.

  • Staff Training: created all CMS documentation and led all content manager trainings and continuing ed. review sessions.

  • Web Analytics: created the account in Google Analytics and Google Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

  • Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

  • Digital Marketing & Communications: managed the CPC display ads, email marketing, social media marketing.

  • Search Engine Optimization (SEO): created the associated properties in Google Search Console, Bing Webmaster Tools (organic search results), as well as Google Ads and Microsoft Advertising (paid search engine marketing).

  • Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.

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  • Content Management System (CMS): Progress Sitefinity

  • Product Information Management (PIM): Enterworks Enable

  • Digital Asset Management (DAM): Enterworks Enable

  • Site Search: Progress Sitefinity

  • Customer Relationship Management (CRM): Microsoft Dynamics

  • Customer Data Platform (CDP): Twilio Segment

  • Marketing Automation: HubSpot

  • Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

  • Search Engine Marketing (SEM): Google Ads, Microsoft Advertising

  • Email Marketing: Constant Contact

  • Social Media Marketing: Sprout Social, Facebook (Meta) Ads Manager

  • Tagging and Link Building: Google Tag Manager

  • User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com, Hotjar

  • Site Accessibility: Siteimprove

  • Analytics: Google Analytics (GA4)

  • Data Visualization: Power BI

  • Web Development: HTML, CSS, JavaScript, jQuery, .NET

  • Collaboration Tools: Teams, Skype

  • Task Management: Azure DevOps

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