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RE-DESIGN/RE-WRITE: VENCO CORPORATE WEBSITE

vencoproducts.com


Full-scale re-design and re-write of the corporate website for Venco, a trademark in Greenheck Group that distributes configure-to-order HVAC solutions to select marketing in the U.S. Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

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  • Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

  • Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

  • User Experience (UX) Management: created all customer personas and customer journey maps to drive stakeholder awareness and understanding of the significant changes and expansion to the sitemap.

  • Web Content Management: managed the content creation process with key stakeholders for all web copy, images, and PDF downloads.

  • Project Accountability: reported regularly to the steering committee that drove alignment with Venco's business units, senior leaders, and the third party network of independent sales reps to adopt this major change in selling motion.

  • People Management: led a team of two web designers and five web developers that integrated, and configured the first-ever CMS for Venco.

  • Staff Training: created all CMS documentation and led all content manager trainings and continuing ed. review sessions.

  • Web Analytics: created the account in Google Analytics and Google Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

  • Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

  • Search Engine Optimization (SEO): created the associated properties in Google Search Console, Bing Webmaster Tools.

  • Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.

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  • Content Management System (CMS): Progress Sitefinity

  • Customer Relationship Management (CRM): Microsoft Dynamics

  • Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Moz, SEMrush, Ahrefs, Screaming Frog

  • Email Marketing: Constant Contact

  • Tagging and Link Building: Google Tag Manager

  • User Experience (UX) Testing: Optimizely, Smart Bear CrossbrowserTesting.com

  • Site Accessibility: Siteimprove

  • Analytics: Google Analytics (GA4)

  • Data Visualization: Power BI

  • Web Development: HTML, CSS, JavaScript, jQuery, .NET

  • Collaboration Tools: Teams, Skype

  • Task Management: Azure DevOps

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