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Computer with Graph

RE-DESIGN/RE-WRITE: ZONES E-COMMERCE SITE

zones.com


Redesigned the flagship site for Zones (e-commerce, content marketing, and corporate info), a global provider of technology products, services, and solutions to businesses. Included planning, design, development, production, administration, promotion, ongoing management, and analysis. Features a wide array of products (>300k), services, and solutions, sorted by multiple dimensions (product category, business vertical, and solutions category). Includes full-service My Account section with robust self-service reporting capabilities.

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300k+ total online SKUs that generate $550M in annual revenue.

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  • Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

  • Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

  • User Experience (UX) Management: created all customer personas and customer journey maps to support major revisions to and expansion of the previous site map.

  • Web Content Management: managed the content creation process with key stakeholders for all web copy, images, videos, interactive elements, and PDF downloads.

  • Project Accountability: reported regularly to senior leaders throughout the enterprise to drive alignment with sales, marketing, and major clients and brands.

  • People Management: led a team of two web designers, five web developers, and one web producer that selected, integrated, and configured an e-commerce platform upgrade, as well as the web API to ship data to and from the PIM and DAM solutions.

  • Web Analytics: created the account in Adobe Analytics and Adobe Dynamic Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

  • Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

  • Digital Marketing & Communications: managed the CPC display ads, email marketing, social media marketing.

  • Search Engine Optimization (SEO): created the associated properties in Google Search Console, Bing Webmaster Tools (organic search results), as well as Google Ads and Microsoft Advertising (paid search engine marketing).

  • Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.

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  • E-commerce Platform: Adobe Commerce (Magento)

  • Enterprise Resource Planning (ERP): Microsoft Dynamics AX

  • Content Management System (CMS): Adobe Experience Manager (AEM)

  • Product Information Management (PIM): Salsify

  • Digital Asset Management (DAM): Adobe Experience Manager

  • Site Search: Endeca

  • Customer Relationship Management (CRM): Salesforce

  • Sales Execution Platform: Outreach, Chili Piper, Calendly

  • Webinar Platform: ON24

  • Customer Survey Platform: Qualtrics

  • Customer Data Platform (CDP): Optimove

  • Marketing Automation: Marketo

  • Sales Automation: Drift

  • Account Based Marketing (ABM): 6Sense

  • Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Brightedge, SEMrush, Ahrefs, Screaming Frog

  • Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

  • Email Marketing: Salesforce, Silverpop, CheetahMail

  • Social Media Marketing: Hootsuite, Facebook (Meta) Ads Manager

  • Advertising w/ Demand-Side Platform (DSP): DoubleClick DART

  • Tagging and Link Building: Adobe Dynamic Tag Manager (DTM)

  • User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Mouseflow, Email On Acid

  • Site Accessibility: Siteimprove

  • Analytics: Adobe Analytics, CallRail, Marketo Measure (Bizible)

  • Data Visualization: Tableau

  • Web Development: HTML, CSS, JavaScript, jQuery, .NET

  • Collaboration Tools: SharePoint, Egnyte

  • Task Management: Basecamp, JIRA

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