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NEW WEBSITE: ZONES CAREERS

careers.zones.com

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Created, built, and launched a new website for Zones Careers to showcase employee success stories, attract prospective job applicants, and list current openings, as integrated with the Taleo applicant tracking system (ATS). Included planning, design, development, production, administration, promotion, and analysis, as well as SEO, and the launch of all promotional elements: SEM, Email Marketing, and Social Media Marketing.

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  • Planning and Strategy: led discovery sessions and workshops to assess project value and priority.

  • Project Management: negotiated and managed all aspects of project scope, timeline, and budget with senior leadership.

  • User Experience (UX) Management: created all customer personas, customer journey maps, and sitemaps to drive stakeholder awareness and understanding of how Zones prospective job applicants, internal corporate recruiters, and hiring managers would effectively utilize this new site.

  • Web Content Management: managed the content creation process with key stakeholders for all web copy, images, videos, and PDF downloads.

  • Project Accountability: reported regularly to the steering committee that drove alignment with Zones business units, senior leaders, and the corporate recruiters to adopt this site.

  • People Management: led a team of two web designers, two web developers, and one web producer that configured, optimized, and extended the CMS for this site, as well as the ATS integration.

  • Staff Training: created all CMS documentation and led all content manager trainings and continuing ed. review sessions.

  • Web Analytics: created the account in Adobe Analytics and Adobe Dynamic Tag Manager, and configured all associated properties, views, initial custom reports, tags, and triggers.

  • Web Production: managed the overall site launch, domain name service (DNS), and security certificates.

  • Digital Marketing & Communications: managed the CPC display ads, email marketing, social media marketing.

  • Search Engine Optimization (SEO): created the associated properties in Google Search Console, Bing Webmaster Tools (organic search results), as well as Google Ads and Microsoft Advertising (paid search engine marketing).

  • Task Management: prioritized all bug submissions, change orders, and enhancement requests to support the ongoing continuing site transformation, and then created and managed all associated web designer and web developer tasks and projects.

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  • Content Management System (CMS): Adobe Experience Manager (AEM)

  • Applicant Tracking System (ATS): Taleo

  • Search Engine Optimization (SEO): Google Search Console, Bing Webmaster Tools, Brightedge, SEMrush, Ahrefs, Screaming Frog

  • Search Engine Marketing (SEM): Google Ads, Google Search Ads 360, Microsoft Advertising

  • Email Marketing: Salesforce, Silverpop, CheetahMail

  • Social Media Marketing: Hootsuite, Facebook (Meta) Ads Manager, LinkedIn Campaign Manager

  • Tagging and Link Building: Adobe Dynamic Tag Manager (DTM)

  • User Experience (UX) Testing: Smart Bear CrossbrowserTesting.com, Mouseflow, Email On Acid

  • Site Accessibility: Siteimprove

  • Analytics: Adobe Analytics

  • Data Visualization: Tableau

  • Web Development: HTML, CSS, JavaScript, jQuery, .NET

  • Collaboration Tools: SharePoint, Egnyte

  • Task Management: Basecamp, JIRA

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